Fashion Portfolio
Ahmad Abdush-Shaheed Imahda@aol.com
QUALIFICATIONS
- Creative professional with over 7 years of apparel design experience
- Strong design, presentation and conceptual skills
- Knowledgeable in various apparel categories and mass market design concepts
- Ability to direct design flow and create cohesive collections around selected concepts
- Excellent sense of color and style and trend analysis for various market segments
- Strong flat sketching and illustration skills by both quick hand and Computer design
- Thorough knowledge of garment construction, fabrications, color ways, graphics and trims
- Strong operational multi platform Computer aided design background
- General knowledge of print and textile design in applications across various categories
- Successfully managed design and production developments in factories: Asia and India
- Self-motivated with strong time management, written and verbal communication and skills
2009 SEDUKA JEANS NEW YORK, NY
Designer – Seduka Jeans Label: Mens
- Research domestic and international markets in order to identify new trends, fabrics and
techniques
- · Design complete denim based collection including: woven, knits and outwear
- Conduct fit session with live models and communicate adjustments to overseas manufacturers
- Coordinated design team in the conceptualization of new lines targeting various market segments
- · Prepare design trend concept boards and collection presentation boards
- · Create computer-generated design sketches including prints, stripes, plaids and color ways using CAD system from concept to final technical packages
- · Conceptualize and prepared graphic direction for all accessories, hangtags and packaging
- · Reviewed and approved wash samples, lab dips, strike-offs from pre-production to T.O.P. samples
- · Responsible for day-to-day follow up with overseas factories
2006 – 2008 DIAMOND DECISIONS, NEW YORK, NY
Designer – Privacywear Label: Mens and Juniors
- Researched and shopped domestic and international markets identifying key trends in silhouettes,
wash- detailing and marketing direction.
- Designed premium denim collection including; wovens, knits and outerwear for both Men’s
and Junior markets
- Designed accessories and footwear and other brand directed items such as; Hats, bags, belts and
sneakers
- Conducted style review session and assisted in the technical fittings of collection garments with
models
- Assisted in the development of new collection categories and sister brands
- Involved in all aspects of the creative process including seasonal trend presentations, concept
boards preparation and fabric and trim selection
- Prepared design concept boards and presentation boards (delete me)
- Responsible for the creation of all technical packages including computer generated design
sketches, print layouts, detail renderings, embroidery, print screens and multiple color ways
- Designed graphics and screen separations for all Privacy Wear branding materials and marketing
items, including denim hardware, labels, hangtags and buyer look books
- Responsible for the review and approvals of all color lab dips, fabric/wash counter samples and print
strike offs from proto sample through to production
- Responsible for day-to-day follow up with overseas factories
2002-2006 Endurance LLC New York, NY
Product Development and Design – State Property Big/Tall, Regular
- Designed woven garment category to coordinate with State Property denim collection
- Maintain daily communication with overseas manufacturers, regarding technical spec and design
- Issues and production details
- Supervised wash development for denim and non denim
- Responsible for all woven bit loom development and approval
- Worked closely with designers on fabric selections per style
- Maintained fabric library
- Responsible for approval of all strike offs and salesman samples
- Approved washes, lab dips and conducted fit sessions for all wovens, denim, knits, tees and
outerwear
- Performed in depth technical review of all samples for design and spec adherence, maintained
detailed technical files, and adjusted specs according to fit assessments and spec correction.
Assistant Designer – Pelle Pelle Boys Clothing Line
- Assisted in the design of the children’s line based on the men’s line designs
- Prepared design concept boards and presentation boards
- Contributed graphic design elements to kids line and also for various projects
FREELANCE EXPERIENCE
2008 Nexus Jeans, Prague, Czech Republic
Young Men’s Designer
Designed Spring Young Mens collection of denim, wovens, knits and graphic tees based on concepts and direction from client
Created branded hardware, trims and labels for complete assortment
Provided detailed technical design packages including graphics and CAD artwork
2008 Squeeze Jeans Brand Denim
Designer
Flat Sketcher for Juniors line
Designed denim and woven styles based on direction from client
Responsible for the research and development of trend correct back pocket artwork
Fila
Men’s Lifestyle Designer
Designed sportswear and graphic tees for Fila’s lifestyle component
Developed knits, tees and outerwear pieces to coordinate with signature sneaker styles
Created graphic tees for specialty market
Prepared detailed trend concept boards and presentations
Created CAD artwork, hand and flat sketched new concepts
2003 Designed graphics with licensed character from Disney, Marvel and DC Comics and
created CADS and tech packs for book bags and school supplies for children at licensing company
2001 – 2002 M.Hidary and Co.,New York, NY
Graphic design for Eljay Tees
Regionnyc.com
2001 Illustration and design for Boys T-shirt line
EDUCATION
1996-2000 School Of Visual Arts, New York, NY
Bachelor of Fine Arts
Major: Computer Art
COMPUTER SKILLS
Experienced in both Mac OS and Windows platforms
Proficient in Adobe Design systems, including Illustrator and Photoshop
Working knowledge of Microsoft office programs: Excel, Word, Outlook
Working knowledge of WebPDM



















